For individuals who plan to be an entrepreneur, there are different options available such as having a startup business or owning a franchise. Before deciding which one to pursue, there are two important questions to ask yourself. Do you prefer the risks that come with owning a startup, or are you willing to share your profits to the franchisor in exchange for assured safety for your business?
Both options offer different benefits. In franchising, a franchise marketing agency may help both the franchisor and the franchisee in expanding the business. While when handling your own business, you might have to hire your own marketing team to do it. Once a business owner decides on getting a franchise, they get different perks like assistance for a certain time to ensure return of investment, and they are also taught how to develop their business. There are tons of people who wish to become a business owner, and yet, they do not have any idea on how to start it or to even operate it.
If you are still undecided if you want to be a franchise owner or an independent business owner, listed below are the benefits of franchising to help you decide whether franchising is the best for you.
Brand recognition
Brand recognition is believed to be the greatest advantage of getting a franchise because a well-known brand attracts more customers. Therefore, from the very first day that you open your business, customers are fully aware of what products and services you offer, which can help increase the sales. Buying a franchise is just like acquiring an established business that was perfectly made for you.
Marketing support
Some potential business owners have zero to no knowledge when it comes to marketing, thus, limiting their marketing options. The advantage of being a part of a big and well-known brand means that you become a part of any advertisement made by the brand. Moreover, some franchisors also seek help from companies that offer franchise marketing strategies that can fit both the needs of the franchisor and the franchisee.
Higher success rate
Studies have shown that compared to starting a business, the survival rate of franchising is higher. A franchise offers an already proven system, and all franchisees get to operate under the same system and will only be responsible for their daily operations. Franchising also offers training, ensuring the franchisee that their staff and all aspects of the business are all ready once the business is up and running. A franchisee is also provided with ongoing support that enables business owners to achieve success in the future.
Protected territories
Franchisees often enjoy exclusivity in their preferred area. This gives them an assurance that they will not have a hard time in selling their products because they are sure that they have no competition in their area that is selling the same products of the same brand. Aside from this, it becomes easier for business owners to get a lease for their business, especially since the business name is known.
Each of these factors should be able to help potential franchise owners to determine the importance of these benefits. Whether a franchise or putting up a business is the best choice for you, it will still depend on what is the most ideal in your personal situation. Just keep in mind that whatever business you choose, it will still require your involvement to ensure you would achieve success.
