Are you looking for new digital marketing tools to add to your business’s marketing strategy? If so, you’re in luck. This article will explore the digital marketing trends of 2022. These are trends that you can apply to your business today and see results. So read on to learn more.
Upgrade Your Website
It is a given today that your website must be optimized for mobile devices in addition to desktops and laptops. Your website must also be optimized to rank highly on mobile, local, and voice searches.
More than half of global internet users browsed web pages on mobile devices in August 2021. In 2020, the search for a local business made up 93 percent of internet searches. In the same year, around half of internet users in the U.S. searched using voice. Ensure that your web design service can do all these upgrades for you. If you do not rank high in these three searches, you will be left behind. In addition, your web design company must also add the following to your website.
These are the latest website expectations of online users that you must meet. Website loading speed is crucial. According to studies, over half of online users will leave if your site takes does not load completely after three seconds, and they are unlikely to return. Your navigation bar, buttons, and menu must be easily accessible to the thumb of a person holding the phone with one hand, whether on the right or left hand.
You will also have an edge if you provide personalized content. For instance, when a visitor returns to your website, it must display the items the visitor previously liked, saved, or viewed and left in the cart. This provides convenience for the visitor and a better likelihood of a sale for you.
You will get better engagement with visitors if you add interactive features that are useful for them such as calculators and polls or surveys on what they want you to add to the site. These features will also harvest valuable data for your marketing needs.
Leverage Social Shopping
Social media is no longer just for marketing because brands are directly selling there as well and consumers are buying. The platforms are also now called social commerce platforms. The trend started in China with WeChat and has been followed by Instagram, Facebook, Snapchat, and Pinterest in the U.S. These platforms allow shoppers to buy without leaving the app
The advantage of selling on social media is that you reach out to more potential customers since most people have at least one social media account. The disadvantage is that you will be competing with other brands for attention since users scroll through their feed quickly. Hence, you must design creative and attractive posts to stand out and tell your story well enough for users to want to click on your product links.
Use Influencers for Marketing
Brands are still using influencers as part of their digital marketing strategies because of the credibility that influencers have with their followers. When an influencer recommends a product, his or her followers are more likely to buy it.
There are three types of influencers—macro, micro, and nano. Macro-influencers have more than a million followers, while micro-influencers have between 10,000 and 1 million followers. Nano-influencers have below 10,000 followers but have high engagement rates. You can use one or all of these types in your digital marketing strategy, depending on your budget and needs.
The key is to find an influencer who is a good fit for your brand. The influencer should align with your values and target the same audience that you do.
Develop a Video Marketing Strategy
Video marketing is not new, but it is still an effective digital marketing strategy and has become even more popular. You can use video for various purposes such as product demonstrations, customer testimonials, how-tos, company culture, and more. You can post your videos on social media, your website, or other platforms such as YouTube.
Live streaming is also a popular format now. You can do a live Q&A session or product demonstration that people can watch and interact with in real-time. This is a great way to build rapport with your audience and get their feedback on your products or services.
Explore the Metaverse
The metaverse is a fictional shared online space where people can interact with each other. Metaverse platforms are being developed by tech giants such as Facebook, Google, and Microsoft. They are still in the early stages, but many companies are already on it. For instance, Nike has a store on the metaverse platform Decentraland.
This is just the beginning of the metaverse. It is expected to grow exponentially in the next few years as more companies enter this space. Brands can use the metaverse for marketing, advertising, customer service, and more. The metaverse will open up new possibilities for marketing and provide opportunities for brands to be more creative in their approach.
As a marketer, you should start thinking about how you can use the metaverse for marketing purposes. For instance, you can create an avatar of your brand or product and allow people to interact with it in the metaverse. You can create a virtual showroom of your products where people can try them out before buying. You could also create a virtual experience of your brand that immerses people in your story.
Level Up Your Digital Marketing Today
Digital marketing is constantly evolving and as a business, you need to be up-to-date with the latest trends to stay ahead of your competitors. These are some digital marketing trends that you can apply to your business. Don’t wait until 2023 to start implementing them. Start today and level up your digital marketing game.