Reasons to Market Your Mobile Game and How to Get Started

a man playing mobile game
  • Social media and influencer marketing can help build an online presence for a mobile game.
  • App Store Optimization (ASO) uses keywords, visuals, and other tactics to improve visibility in the app store.
  • Cross-promotion with other developers or companies ensures mutual benefit in terms of audience reach.
  • Paid advertising campaigns target specific demographics to drive installs and engagement quickly.
  • SEO services use keywords, content quality, and other strategies to increase search engine visibility.

You’ve done it, created a mobile game you’re proud of, and you know gamers will love it! But now comes the hard part – getting your game out there and reaching your target audience.

Marketing your new mobile game can be challenging – it requires a comprehensive strategy that uses a mix of techniques to reach your desired audience.

The Mobile Gaming Market

Mobile gaming has become far more mainstream when compared to many years ago. The market is estimated to be around $280 billion, with much more room to grow. However, with so many new titles, standing out and reaching your target market can be challenging. So what’s the best way to get started? Here are five proven methods you can use to promote your new mobile game:

Social Media Marketing

It’s estimated that over four billion people are on social media today. This is why social media, including mobile game marketing, is essential for any modern marketing strategy. It helps you connect with your target audience and create an online presence.

Create social media accounts for your game and start sharing information about your game’s development, new features, and other exciting news. Regularly posting updates will build a community around your game, and your followers can help spread the word.

Influencer marketing

Influencer Marketing

Influencer marketing can help you reach a massive audience and build credibility, even on a tight budget. Collaborate with influencers specializing in the gaming niche, and they’ll promote your game through their social media channels. Their partnership will boost your game’s visibility and reach.

Don’t forget to research influencers to determine whether they’re an excellent fit for your game. The right partnership can help you reach your target audience and drive installs and engagement.

App Store Optimization (ASO)

App Store Optimization (ASO) ensures that your mobile game ranks high in the app store’s search results. Optimize your game’s title, subtitle, and description with keywords gamers use when searching for games like yours.

Use engaging visuals to attract users’ attention and convey your game’s unique features. A well-optimized game will rank higher in searches, giving you better visibility and more downloads.


Cross-promotion has become an increasingly popular technique in mobile marketing. Partner with other game developers or companies with similar target markets to promote each other’s games to your respective audiences.

Cross-promotion’s advantage is that it’s mutually beneficial. You can access a new audience and increase downloads, while your partner can also reach your audience.

Paid Advertising

Marketing your mobile game through paid advertising is an effective way to reach your target audience quickly. Advertising on platforms like Google Ads, Snapchat Ads, and Facebook Ads lets you target users based on demographics, interests, and location.

Investing in paid advertising campaigns can help you reach gamers who have never heard of your game and drive installs, engagement, and user acquisition.


Lastly, putting your mobile game on top of search engines is good. You can do this by hiring an experienced search engine optimization service to do it for you. These services utilize keywords, metadata, quality content, and other strategies to help your game rank higher in search engine results. Once more people see your game on top of search engines, the more it’ll pique their curiosity to download and try your game.

The Benefits of Marketing Your Game

Ultimately, marketing your game can help it stand out from the competition. However, other benefits come with marketing your game. Here are some of them:

Mobile gamer at work

Player Acquisition

One of the best benefits of marketing your mobile game is that it can help you acquire new players. For example, when you advertise your game on platforms like Google Ads or Snapchat, the ads will only be shown to people who match the target criteria (e.g., gamers in a particular location).

Brand Awareness

By promoting your game through different channels, you’ll be able to increase brand awareness. As more and more people become familiar with your brand, they’ll be more likely to download any game you make in the future, and not just the one you made now.

Increased Engagement & Retention

Marketing can also help engage current players by informing them about updates and new features. Additionally, it can create hype for upcoming events or launches and increase user retention rates.

Marketing your mobile game can feel daunting, but it’s essential for success. You can reach your target audience and increase downloads with the right mix of techniques and strategies. By using the right strategies, you can ensure that your game stands out from the competition and reaches gamers who will love it.

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